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  • Is the Price too HIGH?

    Posted on June 3, 2013 by Jason

    Gallup, New Mexico has two types of Wholesale Businesses

    If you are driving across the country and find yourself in the middle of nowhere with an almost empty tank of gas and you come across a service station (the only station for hundred of miles) you pay their price. Their price per gallon could be significantly higher than you just paid 300 miles ago, but you are happy to have the service and fuel. Now, we know that you would never pay that price if you had another lower cost choice. However, this gas station has the luxury of exclusivity. When it comes to Native American art in Gallup, New Mexico business is fierce and prices are driven down by competition.


    Box stores compete on prices and their business models depend on beating the competitions price. We have all heard the marketing phrase, “everyday low prices”, and the mega stores deliver. It is what has taken the once common corner market out of business. Plus, it has also taken good paying blue-collar jobs out of the country and overseas to developing countries that promise much lower labor costs. Yes, these blockbuster shopping empires provide huge employment, but at what costs?

    Native American art runs on a different model, but the consumer is always looking for the best bang for the buck. Gallup is the source for authentic Indian jewelry and serves as the wholesaler in this industry to the rest of the world. Popular tourists destinations take the turquoise and silver bought here and share it with those who are drawn to uniqueness of this historic First American art. This wholesale market creates two types of wholesale businesses in Gallup.

    Businesses that offer something a little Different can have HUGE Paybacks

    The first type of business is one that creates a catalog style of jewelry. Whether they have craftsman that work in a shop like setting, or commission work that the artist takes home the style of work is repetitive. This wholesale business makes a product that has been proven to sell and the style of the piece is the same over and over. Much of the inlay work you find through out the Four Corners is an example of this type of business. Customers are drawn to these businesses because they have sold the work in the past and can expect similar sells in the future, and the prices stay within an expected range.


    Perry Null Trading is the second type of wholesale business that sells original pieces of art. Both businesses are selling authentic handmade crafts, but a certain unknown comes with this style of wholesale. First, our prices can be very different from piece to piece. This results from an artist making something that just has something special about it, whether it be the uniqueness it captures or the materials used. Understanding these differences from piece to piece comes from being educated, and the type of wholesalers that shop at businesses like Perry Null Trading are looking for original works of art. They are engaged in the trends and artists in this industry.

    Another thing to consider when buying from this second type of business is to understand no mass production is taking place. Silversmiths don’t have the luxury of getting big discounts for buying in bulk. Most of these artists are one man or woman operations where the piece is made by hand from start to finish. Like all businesses the craftsman has to offer their work at a price the store can turn around and sell at a markup the customer finds agreeable. It is a balancing act that is required to keep silversmiths making art and business afloat to keep selling to the market.

    The Land of the Navajo, Zuni & Hopi artists is an inspiring one. You will find many silversmiths who live in the traditional ways of their ancestors. Being removed from the hustle and bustle of the city many artists are inspired by their natural surroundings. Many times you will find the shapes and colors of the Four Corners in our local art. Imagine the workshop where a silversmith sets at a bench, handmade tools surrounding them, a dirt floor and the heat of the fire to shape the silver. This is the art you will find at Perry Null Trading Company.

    Perry Null Trading sells Native American art at the RIGHT Price


    Like all businesses that are actively engaged in their product we understand what we do. Every year we have customers return to fill their showcases with the one-of-a-kind pieces we sell. Our continued desire to offer a variety of today’s top artists and desired materials gives a wide variety of Native American art. If you are a Native American art gallery and haven’t shopped with us it is time to join our satisfied list of wholesale customers. It is a very easy process and we will fill your showcases with original works of art.

    This post was posted in Collecting Art

  • Battling the Imposters

    Posted on May 10, 2013 by Jason


    BE CAREFUL! People Sell Fake Art

    Navajo silversmiths don’t own the rights to turquoise and silver jewelry. Just like the Amish don’t own the rights to wooden furniture. However, what they do own the rights to is calling their work authentic Indian Handmade, and that is where the injustices are made by con artist jewelry businesses who represent their merchandise as Indian Handmade when it comes from a factory overseas.

    I am a fan of reality (made to believe reality) television and have watched episodes of Amish Mafia. On one episode the Mafia had to deal with a scrupulous dealer who sold merchandise as Amish made, when in fact it was imported goods. It makes sense that the fake merchandise is sold in Amish country where you would naturally find authentic Amish handmade crafts. The same is true for Gallup, New Mexico the “Indian Capital of the World” where the market for imitations is ripe.

    Gallup, New Mexico is Authentic Indian Art

    Individual collectors and dealers from around the world come to Gallup to find their authentic Indian made arts. Advocates for Native American artists suggest a visit to the Chamber of Commerce to learn who the reputable dealers are. This is an excellent approach for your buying experience, but not every one makes that important Chamber visit. Gallup is filled with Indian themed jewelry stores and it can be overwhelming for the first time visitor as well as very exciting.

    Some of the stories I have heard from dealers and collectors are horrifying because many of us in the industry work very hard to promote authentic Native American made art. I had an artist who told me that he visited a shop that had a number of his one-of-a-kind pieces for sale, and the only problem with that was he didn’t make one of them. On another occasion I had a wholesale customer who was shown a box full of the style of jewelry he was interested in buying, and the only problem with that was the jewelry had a little sticker with “Made in China” on it. The stores fix for that problem was that you could just take the sticker off and sell it as authentic, “no one will know”.

    It is true that the fakes can look just like the genuine thing. Today is all about technology and that does not exclude jewelry making where machines can reproduce excellent replicas. In this town you can even art shop while you are eating at one of our great New Mexico cuisine restaurants and be bombarded with the fake merchandise by numerous solicitors.

    We WORK hard to Sell the REAL Thing

    The problem isn’t always about money where fakes can be had for a little less than the real things. I believe the problem lies in the competition of the business. We spend an enormous amount of time gaining the trust of artists and finding a price that keeps them bringing their art back and able to put a competitive price on the merchandise. Plus, they know we are going to represent their art and them honestly. Imposters don’t take the time to build a business relationship with the artists and in return cheat the system to compete.

    See more great photos in our photostream »

    Remember when you decide it is time to add to your collection of authentic art or fill your showcases with the “real” thing find the businesses that promote the art truthfully. We buy our art directly from the artists and if we don’t have what you are looking for or want more choices we will point you in the right direction.

    Take some time to read this forum article that will help you on your way to owning Native American originals,

    This post was posted in Collecting Art

  • Squash Blossom Necklace

    Posted on May 10, 2012 by Jason

    The squash blossom necklace is maybe the most recognizable Native American piece of


    wearable art. You will find the necklace surrounded by debate. It is speculated that the blossom comes from the pomegranate, but other theories exist. The same is true about the naja. Historians will take you back to the Roman Empire for the inspiration behind the design, while others tell of a Navajo origin. No matter where the designs of the squash blossom came from they are now thought of as Native American. Navajo, Zuni, and Hopi artists have all made these spectacular pieces, of course following the influences of their People's preferred style. We have an assortment of these necklaces on our online Trading Post, so make sure you check them out,

    Navajo Sandcast Naja


    This post was posted in Collecting Art

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